Blue Blue Japan

Blue Blue Japan was conceived in 1996 as the in-house line of the Okura Store, Tokyo. The main emphasis was to be on Indigo Dying and Denim. Then and today attention is always paid to fabric choice, natural fibres and the Artisanal dying process. This carefully put together brand pays homage to the best of Japanese traditional craftsmanship and techniques which have been passed down over the generations.